Delegitimation of a Cultural Product: the Case of Turkish Tv Drama Behzat C.
This study examines the process of marketplace de-legitimation during which consumption practices are challenged and eliminated from the marketplace as a consequence of their inability to comply with, become associated with, and alter the definitions of legitimacy.
Citation:
Anil Isisag (2016) ,"Delegitimation of a Cultural Product: the Case of Turkish Tv Drama Behzat C.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 738-738.
Authors
Anil Isisag, University of Wisconsin - Madison, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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