Delegitimation of a Cultural Product: the Case of Turkish Tv Drama Behzat C.

This study examines the process of marketplace de-legitimation during which consumption practices are challenged and eliminated from the marketplace as a consequence of their inability to comply with, become associated with, and alter the definitions of legitimacy.



Citation:

Anil Isisag (2016) ,"Delegitimation of a Cultural Product: the Case of Turkish Tv Drama Behzat C.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 738-738.

Authors

Anil Isisag, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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