When an Hour Feels Shorter: Salient Endpoints Contract the Perception and Consumption of Time

We demonstrate that unaccounted time intervals that end in a scheduled task feel subjectively contracted, leading consumers to do less with their time. We further find that terminating (vs. initiating) boundary tasks – whether desirable or undesirable – that mark a strict and rigid end to an interval contract time.



Citation:

Gabriela Tonietto, Selin Malkoc, and Stephen Nowls (2016) ,"When an Hour Feels Shorter: Salient Endpoints Contract the Perception and Consumption of Time", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 241-245.

Authors

Gabriela Tonietto, Washington University in St. Louis, USA
Selin Malkoc, Washington University in St. Louis, USA
Stephen Nowls, Washington University in St. Louis, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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