Residential Mobility and Uniqueness Seeking
Four studies show that residential mobility predicts desire for uniqueness consumption, and the relative centrality of the personal versus collective self mediates this effect. Moreover, this effect is only observed among people with a tendency to engage in exploratory buying behavior.
Minkyung Koo, Andy Ng, and Shigehiro Oishi (2016) ,"Residential Mobility and Uniqueness Seeking", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 514-515.
Minkyung Koo, University of Illinois at Urbana-Champaign, USA
Andy Ng, University of Illinois at Urbana-Champaign, USA
Shigehiro Oishi, University of Virginia, USA
NA - Advances in Consumer Research Volume 44 | 2016
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions
James A Mourey, DePaul University, USA
Ari Waldman, New York Law School
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough