How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences For Public Or Private Expressions of Gratitude

This research examines how people prefer to give and receive gratitude, and whether recipients accurately predict and respond to givers’ preferences for receiving thanks. Across three studies we show that recipients fail to anticipate gift giver responses to public gratitude; causing recipients to miss opportunities to enhance gift givers' experiences.



Citation:

Lauren Grewal, Mary Steffel, and Dhruv Grewal (2016) ,"How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences For Public Or Private Expressions of Gratitude", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 733-733.

Authors

Lauren Grewal, University of Pittsburgh, USA
Mary Steffel, Northeastern University, USA
Dhruv Grewal, Babson College, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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