Encouraging Consumers to Consider Others’ Perspectives Helps Them Optimize Decisions About Scarce Resources

Increased coordination between consumers other can improve general welfare. A simple reminder to consider what others are likely to do can help optimize scarce resources, because people do not naturally consider others’ motivations and behaviors enough and instead focus mainly on their own desires and preferences when making their choices.



Citation:

Elanor Williams, On Amir, and Alicea Lieberman (2016) ,"Encouraging Consumers to Consider Others’ Perspectives Helps Them Optimize Decisions About Scarce Resources", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 201-206.

Authors

Elanor Williams, University of California San Diego, USA
On Amir, University of California San Diego, USA
Alicea Lieberman, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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