The Potential Benefits and Pitfalls of Poking Fun At Yourself: Self-Deprecating Humor As Impression Management

Self-deprecating humor is taken at face value. For core domains (e.g., intelligence and appearance) self-deprecation is seen as reflecting negative self-esteem, but for non-central domains (e.g., artistic ability) it can be beneficial. Even when self-deprecation is not a negative indicator of self-esteem, observers think self-deprecators believe what they are saying.



Citation:

Michael O'Donnell, Minah Jung, and Clayton Critcher (2016) ,"The Potential Benefits and Pitfalls of Poking Fun At Yourself: Self-Deprecating Humor As Impression Management", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 201-206.

Authors

Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA
Clayton Critcher, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement

Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University

Read More

Featured

Conducting Consumer-Relevant Research

Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA

Read More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.