The Potential Benefits and Pitfalls of Poking Fun At Yourself: Self-Deprecating Humor As Impression Management

Self-deprecating humor is taken at face value. For core domains (e.g., intelligence and appearance) self-deprecation is seen as reflecting negative self-esteem, but for non-central domains (e.g., artistic ability) it can be beneficial. Even when self-deprecation is not a negative indicator of self-esteem, observers think self-deprecators believe what they are saying.



Citation:

Michael O'Donnell, Minah Jung, and Clayton Critcher (2016) ,"The Potential Benefits and Pitfalls of Poking Fun At Yourself: Self-Deprecating Humor As Impression Management", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 201-206.

Authors

Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA
Clayton Critcher, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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