Volume Estimation As Simulated Judgment
In estimating many products’ value, consumers must assess package size. We present a novel simulated judgment account of volume estimation—positing that people estimate the size of a receptacle by simulating filling it up. This account correctly anticipates previously-unidentified influences on volume perception: a container’s orientation and its top-to-base ratio.
Citation:
Hannah Perfecto and Clayton R. Critcher (2016) ,"Volume Estimation As Simulated Judgment", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 588-588.
Authors
Hannah Perfecto, University of California Berkeley, USA
Clayton R. Critcher, University of California Berkeley, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany
Featured
Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open
Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA
Featured
G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA