The Effect of Feedback Frequency on Goal Performance
Frequency of feedback given to individuals when pursuing a goal has an effect on their goal performance. Long-interval feedback (feedback given at longer regular intervals) leads to higher goal performance than short-interval feedback (feedback given at shorter regular intervals).
Citation:
Isabel L. Ding and Leonard Lee (2016) ,"The Effect of Feedback Frequency on Goal Performance", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 728-728.
Authors
Isabel L. Ding, National University of Singapore, Singapore
Leonard Lee, National University of Singapore, Singapore
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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