Using the Aesthetic Design Principle ‘Autonomous, Yet Connected’ to Increase Purchase Intention of Radical Innovations By Consumers

We find that both autonomy and connectedness simultaneously influence purchase intention mediated by aesthetic appreciation. We expected that the aesthetic design principle ‘autonomous, yet connected’ principle would work to increase appreciation for radical innovations and sway the preferred balance to connectedness. These expectations were not confirmed and implications are discussed.



Citation:

Janneke Blijlevens, Wilfred Horig, and Ruth Mugge (2016) ,"Using the Aesthetic Design Principle ‘Autonomous, Yet Connected’ to Increase Purchase Intention of Radical Innovations By Consumers", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 720-720.

Authors

Janneke Blijlevens, RMIT University, Australia
Wilfred Horig, RMIT University, Australia
Ruth Mugge, Delft University of Technology, The Netherlands



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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