The “Gmo” Halo Effect: How Labeling Products As Genetically Modified Influence Calorie Judgments

In the same way as organic or fair trade labels, GMO can lead to misperceptions on the caloric content of the food products (health halo effect). Depicting food as not containing GMO lead to positive evaluation (less caloric). Depicting food as containing GMO conversely lead to negative evaluation (more caloric).


Nicolas Bochard, Dominique Muller, and Norbert Schwarz (2016) ,"The “Gmo” Halo Effect: How Labeling Products As Genetically Modified Influence Calorie Judgments", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 721-721.


Nicolas Bochard, Université Grenoble Alpes
Dominique Muller, Université Grenoble Alpes
Norbert Schwarz, University of Southern California, USA


NA - Advances in Consumer Research Volume 44 | 2016

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