Mental Traveling Along Social and Temporal Distances: the Influence of Cultural Syndromes on Construal Level

We provide an integrated framework in examining the antecedents of construal level that implies interactive effects of general cultural orientations (e.g., individualism/collectivism and short/long-term orientation) and psychological distance on construal level. The present research reconciles the mixed findings of previous research on the effects of cultural orientation on construal level.



Citation:

Vincent Chi Wong and Robert S. Wyer Jr. (2016) ,"Mental Traveling Along Social and Temporal Distances: the Influence of Cultural Syndromes on Construal Level", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 685-686.

Authors

Vincent Chi Wong, Lingnan University, China
Robert S. Wyer Jr., Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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