The Interplay of Happiness and Control on Reliance on Feelings Versus Reasons in Decision Making

Previous research has demonstrated that happy moods are known to promote feeling-based processing, whereas sad moods promote reason-based processing. The current research shows that a high (vs. low) level of control in a happy situation can promote a greater reliance on feelings (vs. reasons) in making judgments and decisions.



Citation:

Moon-Yong Kim and Sungjun Park (2016) ,"The Interplay of Happiness and Control on Reliance on Feelings Versus Reasons in Decision Making ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 742-742.

Authors

Moon-Yong Kim, Hankuk University of Foreign Studies, Korea
Sungjun Park, KAIST, Korea



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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