Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences
Financial decisions are often informed by how a quantity (e.g., money) changes over time. In common situations, we find stark differences in judgments made from the same underlying data when it is presented as a stock (e.g., wealth/debt; number of jobs) or the equivalent flow (e.g., income/expenditures; jobs gained/lost).
Citation:
Stephen Spiller, Nicholas Reinholtz, and Sam Maglio (2016) ,"Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 179-184.
Authors
Stephen Spiller, University of California Los Angeles, USA
Nicholas Reinholtz, University of Colorado, USA
Sam Maglio, University of Toronto, Canada
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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