Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic

Chronological newness has been large ignored in marketing literature. We show that people prefer newer options to older options across a variety of domains where there are no rational reasons to do so. We proposed a newness as heuristic hypothesis to explain our findings. Process evidence has been identified.



Citation:

Joseph Yun Jie and Ye Li (2016) ,"Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 506-507.

Authors

Joseph Yun Jie, University of California Riverside, USA
Ye Li, University of California Riverside, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Featured

Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example

Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore

Read More

Featured

What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information

Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.