Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic

Chronological newness has been large ignored in marketing literature. We show that people prefer newer options to older options across a variety of domains where there are no rational reasons to do so. We proposed a newness as heuristic hypothesis to explain our findings. Process evidence has been identified.



Citation:

Joseph Yun Jie and Ye Li (2016) ,"Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 506-507.

Authors

Joseph Yun Jie, University of California Riverside, USA
Ye Li, University of California Riverside, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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