Proudly Going Green: Emotional Appeals Influence Outcomes For Environmental Marketing Challenges
We examined the effect of goal progress and emotional appeal messages. Findings support that emotional appeal messages increase the feeling of helping the environment and intentions to complete the marketing challenge. Subsequent experiments investigate the effect of progress in social goals on the attitudes toward pro-social behavior.
Yaeeun Kim and Crystal Reeck (2016) ,"Proudly Going Green: Emotional Appeals Influence Outcomes For Environmental Marketing Challenges", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 742-742.
Yaeeun Kim, Temple University, USA
Crystal Reeck, Temple University, USA
NA - Advances in Consumer Research Volume 44 | 2016
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University