Goal Failure Enhances Creativity

We examine the cognitive consequences of failed goal pursuit, and demonstrate that goal failure leads to the consideration of an array of alternative goals, which induces a flexible mindset and enhances creativity. Contributions to both the goal pursuit and creativity literatures are discussed.



Citation:

Luke Nowlan and Juliano Laran (2016) ,"Goal Failure Enhances Creativity", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 751-751.

Authors

Luke Nowlan, University of Miami, USA
Juliano Laran, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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