Goal Failure Enhances Creativity
We examine the cognitive consequences of failed goal pursuit, and demonstrate that goal failure leads to the consideration of an array of alternative goals, which induces a flexible mindset and enhances creativity. Contributions to both the goal pursuit and creativity literatures are discussed.
Citation:
Luke Nowlan and Juliano Laran (2016) ,"Goal Failure Enhances Creativity", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 751-751.
Authors
Luke Nowlan, University of Miami, USA
Juliano Laran, University of Miami, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA
Featured
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Featured
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA