A Finite Pool of Worry
People have finite cognitive resources in dealing with news. We tested the "finite pool of worry" hypothesis: Does worrying about one issue reduce worrying for other (perhaps more) important issues? We show that inducing concerns about an issue increases worry for that issue at the expense of other important issues.
Brian Huh, Ye Li, and Elke Weber (2016) ,"A Finite Pool of Worry", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 737-737.
Brian Huh, Columbia University, USA
Ye Li, University of California Riverside, USA
Elke Weber, Columbia University, USA
NA - Advances in Consumer Research Volume 44 | 2016
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA