A Finite Pool of Worry

People have finite cognitive resources in dealing with news. We tested the "finite pool of worry" hypothesis: Does worrying about one issue reduce worrying for other (perhaps more) important issues? We show that inducing concerns about an issue increases worry for that issue at the expense of other important issues.


Brian Huh, Ye Li, and Elke Weber (2016) ,"A Finite Pool of Worry", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 737-737.


Brian Huh, Columbia University, USA
Ye Li, University of California Riverside, USA
Elke Weber, Columbia University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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