A Change Is As Good As a Rest: Changing Contexts Restores Self-Control

Four experiments supported the theory that changing contexts restores self-control performance after initial self-control exertion (i.e., eliminated the ego-depletion effect). Consistent with predictions, restoration was specific to context changes; mere physical movement or distraction did not restore self-control.



Citation:

Nicole Mead and Jonathan Levav (2016) ,"A Change Is As Good As a Rest: Changing Contexts Restores Self-Control", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 139-144.

Authors

Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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