A Change Is As Good As a Rest: Changing Contexts Restores Self-Control
Four experiments supported the theory that changing contexts restores self-control performance after initial self-control exertion (i.e., eliminated the ego-depletion effect). Consistent with predictions, restoration was specific to context changes; mere physical movement or distraction did not restore self-control.
Citation:
Nicole Mead and Jonathan Levav (2016) ,"A Change Is As Good As a Rest: Changing Contexts Restores Self-Control", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 139-144.
Authors
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect
Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University
Featured
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
Featured
J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip
Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA