The Relationship Between Happiness and Perception of Purchases: Experiential Versus Material
We examine two unanswered questions regarding happiness and the fuzzy boundary between experiential purchases and material purchases. Using a multi-method approach, we found that happy people perceive their purchases as more experiential than less happy people do and people become happier when they practice ‘experiential framing’ of their purchases.
Citation:
Hyewon Oh and Incheol Choi (2016) ,"The Relationship Between Happiness and Perception of Purchases: Experiential Versus Material", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 751-751.
Authors
Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Incheol Choi, Seoul National University, Korea
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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