Ambivalent Attitudes Do Not Induce Confusion Among Collectivists
People of Asian (vs. European) background perceived context-dependent attitudes as more socially desirable, which led to a higher tendency to evaluate objects both favorably and unfavorably without context. This led to feeling of confusion only for those who did not strongly endorse collectivistic values and when independent self-construal was primed.
Citation:
Andy H. Ng, Sharon Shavitt, and Hazel R. Markus (2016) ,"Ambivalent Attitudes Do Not Induce Confusion Among Collectivists", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 750-750.
Authors
Andy H. Ng, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Hazel R. Markus, Stanford University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University
Featured
Give Me Something of Yours: The Downside of Digital (vs. Physical) Exchanges
Anne Wilson, Harvard Business School, USA
Shelle Santana, Harvard Business School, USA
Neeru Paharia, Georgetown University, USA
Featured
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy