The Donation to the Emergent-Poor and to the Prolonged-Poor Victims
Study one suggests distinct processing modes lead to different levels of willingness to donate money to the emergent-poor vs. the prolonged-poor. Study two shows preference of donating to the emergent-poor over to the prolonged-poor is also found to be affected by raising appeals (sympathetic vs. inspiring).
Chia-Chi Chang (2016) ,"The Donation to the Emergent-Poor and to the Prolonged-Poor Victims", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 723-723.
Chia-Chi Chang, NCTU, Taiwan
NA - Advances in Consumer Research Volume 44 | 2016
Contagion and Product Physicality A Study of Consumer Response to Recycled-Content Products
Qizhou Wang, University of Connecticut, USA
David Norton, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA
William T. Ross, Jr., University of Connecticut, USA
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy