When Does Anxiety Make Consumers More Careful About Conserving Resources?
Anxiety is a multi-dimensional emotion that can be broken down into narrower categories. Individuals experience active-anxiety when they’re lagging behind on goals they feel responsible for, while they experience passive-anxiety when they perceive global threats that are outside their control. Active-anxiety, unlike passive-anxiety increases choice for discounted products and activities.
Shruti Koley, Caleb Warren, and Suresh Ramanathan (2016) ,"When Does Anxiety Make Consumers More Careful About Conserving Resources?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 744-744.
Shruti Koley, Texas A&M University, USA
Caleb Warren, Texas A&M University, USA
Suresh Ramanathan, Texas A&M University, USA
NA - Advances in Consumer Research Volume 44 | 2016
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