Cultivating Gratitude and Giving Through Experiential Consumption
Through questionnaires and online consumer reviews, we demonstrate that experiential purchases foster more gratitude than material purchases. Using economic games, we also show that reflecting on experiential consumption promotes greater pro-social behavior than reflecting on material consumption. Thinking about experiences leads one to behave more generously than thinking about possessions.
Citation:
Amit Kumar, Jesse T. Walker, and Thomas D. Gilovich (2016) ,"Cultivating Gratitude and Giving Through Experiential Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.
Authors
Amit Kumar, University of Chicago, USA
Jesse T. Walker, Cornell University, USA
Thomas D. Gilovich, Cornell University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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