Consumers’ Reliance on Imagination Moderates the Effect of Information on Anticipated Satisfaction

Information positively affects consumers’ anticipated satisfaction with experiences. We predicted that consumers derive a sense of control from fantasizing about upcoming experiences and therefore have a lower need for information. Three experiments indeed show that the positive effect of information on anticipated satisfaction decreases for consumers with an imaginative mind-set.


Samuel Franssens and Simona Botti (2016) ,"Consumers’ Reliance on Imagination Moderates the Effect of Information on Anticipated Satisfaction", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.


Samuel Franssens, London Business School, UK
Simona Botti, London Business School, UK


NA - Advances in Consumer Research Volume 44 | 2016

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