Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences

According to agency theory, exchange agreements range from where the buyer has high authority over the seller to where both are relatively independent. Some principal-agent agreements reverse this relationship by allowing the seller to exercise authority over the buyer. We study this unexplored type of agency agreement: “authority relinquishment.”


Gulnur Tumbat and Kent Grayson (2016) ,"Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 762-762.


Gulnur Tumbat, San Francisco State University, USA
Kent Grayson, Northwestern University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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