The Influence of Categorical Framing on Budgeting

Consumers set a higher overall budget and consequently spend more when they explicitly set budgets for component categories (“categorical framing”) than when they simply set an overall budget (“overall framing”). These effects arise because categorical (versus overall) framing makes individuals think more about what they want to spend on.



Citation:

Miaolei Jia, Xiuping Li, and Leonard Lee (2016) ,"The Influence of Categorical Framing on Budgeting", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 279-284.

Authors

Miaolei Jia, National University of Singapore, Singapore
Xiuping Li, National University of Singapore, Singapore
Leonard Lee, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

Richard Kedzior, Bucknell University

Read More

Featured

P3. Cash Costs You: The Pain of Holding

J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia

Read More

Featured

F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.