The Influence of Categorical Framing on Budgeting
Consumers set a higher overall budget and consequently spend more when they explicitly set budgets for component categories (“categorical framing”) than when they simply set an overall budget (“overall framing”). These effects arise because categorical (versus overall) framing makes individuals think more about what they want to spend on.
Miaolei Jia, Xiuping Li, and Leonard Lee (2016) ,"The Influence of Categorical Framing on Budgeting", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 279-284.
Miaolei Jia, National University of Singapore, Singapore
Xiuping Li, National University of Singapore, Singapore
Leonard Lee, National University of Singapore, Singapore
NA - Advances in Consumer Research Volume 44 | 2016
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