Materialism and Participation in Sharing Practices
The current research demonstrates that materialistic values are strongly associated with willingness to participate in sharing practices (i.e. couch surfing) due to the appeal of social status display. Because of a lack of appeal, this effect does not carry over towards practices referred to as ‘pseudo-sharing’ (i.e. Airbnb).
Alexander Davidson, Mohammad Reza Habibi, and Michel Laroche (2016) ,"Materialism and Participation in Sharing Practices", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 727-727.
Alexander Davidson, Concordia University, Canada
Mohammad Reza Habibi, California State University Los Angeles, USA
Michel Laroche, Concordia University, Canada
NA - Advances in Consumer Research Volume 44 | 2016
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