Reminders of the Sun Influence Men’S Attitude Towards Luxury Products

This research takes an evolutionary perspective to examine how reminders of the sun affect preference for luxury products. Findings of two experimental studies indicate that sun reminders increase men’s preference for luxury products. This effect is mediated by men’s increased sexual motivation as a result of sun reminders.



Citation:

Mohammed El Hazzouri, Kelley Main, and Donya Shabgard (2016) ,"Reminders of the Sun Influence Men’S Attitude Towards Luxury Products", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 433-434.

Authors

Mohammed El Hazzouri, Mount Royal University, Canada
Kelley Main, University of Manitoba, Canada
Donya Shabgard, University of Manitoba, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products

Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA

Read More

Featured

R12. Brand Primes Can Satiate (Important) Consumer Goals

Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada

Read More

Featured

A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media

Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.