The Ending Effect on Positive Illusion

This research proposes and demonstrates the ending effect on individuals’ positive illusions. Across two studies we show that individuals have a lower level of positive illusion at the end of a time period than at other time points, and this effect is mediated by the perceptions of resource depletion.



Citation:

Ziqi Shang, Jun Pang, and Lingyun Qiu (2016) ,"The Ending Effect on Positive Illusion", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.

Authors

Ziqi Shang, Renmin University of China, China
Jun Pang, Renmin University of China, China
Lingyun Qiu, Peking University, China



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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