A Trip to Your Past: the Effect of Ending on Preference For Nostalgic Products

This research proposes the ending effect on consumers’ preference for nostalgic products. Across three studies we show that the ending of a time period increases consumers’ preference for nostalgic products. In addition, we identify the perceptions of the passage of time as the underlying process that accounts for this effect.



Citation:

Sheng Bi and Jun Pang (2016) ,"A Trip to Your Past: the Effect of Ending on Preference For Nostalgic Products", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 720-720.

Authors

Sheng Bi, Renmin University of China, China
Jun Pang, Renmin University of China, China



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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