When Perceiving Low Control Fosters Great Expectations: the Case of Financial Decision Making
This research investigates the impact of incidental personal control threats on outcome expectancies. Results show that control threats paradoxically increase the perceived likelihood for positive outcomes because they heighten individuals’ desire to perceive themselves as competent. Accordingly, the effect strengthens as positive outcomes become more diagnostic of competence.
Sean Blair (2016) ,"When Perceiving Low Control Fosters Great Expectations: the Case of Financial Decision Making", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 396-397.
Sean Blair, Georgetown University, USA
NA - Advances in Consumer Research Volume 44 | 2016
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
R12. Brand Primes Can Satiate (Important) Consumer Goals
Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada
I6. How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising
Carly Drake, University of Calgary, Canada
Scott Radford, University of Calgary, Canada