“You Shouldn't Have!” Facework and Disposal in Gift Receiving As a Way to Manage Interpersonal Relationships

Drawing on Attachment Theory this research addresses the neglect of the ways in which recipients use gift receiving to manage relationships with givers. By pretending, reducing dissonance and being honest in their gift responses and by using different disposal strategies, recipients deal with the emotional anxiety of receiving unwanted gifts.



Citation:

Ines Branco-Illodo, Teresa Heath, and Caroline Tynan (2016) ,"“You Shouldn't Have!” Facework and Disposal in Gift Receiving As a Way to Manage Interpersonal Relationships ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 721-721.

Authors

Ines Branco-Illodo, Nottingham Trent University
Teresa Heath, Nottingham University
Caroline Tynan, Nottingham University



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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