A Visual Consumption of Desserts: the Impact of Subtle Food Cues on Dieters

This research examines the differences between dieters and non-dieters in response to subtle consumption cues. Participants were presented with an image of a bitten, cut, or whole dessert. The results show that dieters in comparison to non-dieters respond more favourable to the bitten and cut desserts.


Donya Shabgard and Kelley Main (2016) ,"A Visual Consumption of Desserts: the Impact of Subtle Food Cues on Dieters ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.


Donya Shabgard, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada


NA - Advances in Consumer Research Volume 44 | 2016

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