Consumer-Expert Interactions in the Medical Domain: Exploring When and How Patients With Prostate Cancer Ask Their Physicians For Advice

With the increasing consumerization of healthcare, the role of physician recommendations has become more complex and uncertain. Using data from patients with prostate cancer, we find significant variation in how patients request recommendations, how physicians respond to those requests, and identify factors (e.g., anxiety) that predict whether patients request recommendations.



Citation:

Karen Scherr, Mary Frances Luce, and Peter Ubel (2016) ,"Consumer-Expert Interactions in the Medical Domain: Exploring When and How Patients With Prostate Cancer Ask Their Physicians For Advice ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 757-757.

Authors

Karen Scherr, Duke University, USA
Mary Frances Luce, Duke University, USA
Peter Ubel, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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