Consumer-Expert Interactions in the Medical Domain: Exploring When and How Patients With Prostate Cancer Ask Their Physicians For Advice
With the increasing consumerization of healthcare, the role of physician recommendations has become more complex and uncertain. Using data from patients with prostate cancer, we find significant variation in how patients request recommendations, how physicians respond to those requests, and identify factors (e.g., anxiety) that predict whether patients request recommendations.
Citation:
Karen Scherr, Mary Frances Luce, and Peter Ubel (2016) ,"Consumer-Expert Interactions in the Medical Domain: Exploring When and How Patients With Prostate Cancer Ask Their Physicians For Advice ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 757-757.
Authors
Karen Scherr, Duke University, USA
Mary Frances Luce, Duke University, USA
Peter Ubel, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
Featured
The Psychology of Fun: Inquiry into Consumers' Fun Experiences
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
Featured
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA