Food Fight! a Comparative Analysis of the Portrayal of Food in Cartoons Targeting Girls and Boys.

This study shows significant differences in the number and meaning of food references in cartoons for girls versus those for boys. Girls’ shows reinforce the message “food is love” while boys’ shows reinforce the message “food is fuel.” This has important implications for the development of identity-based attitudes towards food.



Citation:

Eric Setten (2016) ,"Food Fight! a Comparative Analysis of the Portrayal of Food in Cartoons Targeting Girls and Boys.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.

Authors

Eric Setten, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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