Signaling Versus Accumulating Wealth: For Children, Refraining From Spending Implies Poverty
Refraining from spending builds savings and wealth. Then why do people tend to spend too much and save too little? Spending signals wealth. This research finds that even four year-olds use spending as a signal of perceived wealth.
Heather Kappes (2016) ,"Signaling Versus Accumulating Wealth: For Children, Refraining From Spending Implies Poverty", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 133-138.
Heather Kappes, London School of Economics and Political Science, UK
NA - Advances in Consumer Research Volume 44 | 2016
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada