Signaling Versus Accumulating Wealth: For Children, Refraining From Spending Implies Poverty

Refraining from spending builds savings and wealth. Then why do people tend to spend too much and save too little? Spending signals wealth. This research finds that even four year-olds use spending as a signal of perceived wealth.



Citation:

Heather Kappes (2016) ,"Signaling Versus Accumulating Wealth: For Children, Refraining From Spending Implies Poverty", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 133-138.

Authors

Heather Kappes, London School of Economics and Political Science, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Self-Producer`s Journey: Identity Construction and Transformation in Self-Production

S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey

Read More

Featured

Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Read More

Featured

Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products

Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.