Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness

We analyze the feeling of strangeness of eleven visitors to a contemporary art museum, by utilizing the "video-elicitation" technique combining video recording and in-depth interviews. We identified the participants values registers, the terms they use to designate strangeness from artworks and the relation between the feeling of strangeness and satisfaction.


Richard Huaman Ramirez, Juan David Pinzon, and Aranzazu Gaztelumendi (2016) ,"Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 736-736.


Richard Huaman Ramirez, IAE, CERGAM, Aix-Marseille University
Juan David Pinzon, IMPGT, CERGAM, Aix-Marseille University
Aranzazu Gaztelumendi, IMPGT, Aix-Marseille University


NA - Advances in Consumer Research Volume 44 | 2016

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