Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness
We analyze the feeling of strangeness of eleven visitors to a contemporary art museum, by utilizing the "video-elicitation" technique combining video recording and in-depth interviews. We identified the participants values registers, the terms they use to designate strangeness from artworks and the relation between the feeling of strangeness and satisfaction.
Citation:
Richard Huaman Ramirez, Juan David Pinzon, and Aranzazu Gaztelumendi (2016) ,"Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 736-736.
Authors
Richard Huaman Ramirez, IAE, CERGAM, Aix-Marseille University
Juan David Pinzon, IMPGT, CERGAM, Aix-Marseille University
Aranzazu Gaztelumendi, IMPGT, Aix-Marseille University
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School
Featured
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Featured
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA