Consumer Endorsements: When and How Do Consumers Remember Their Own Misleading Recommendations?
Consumers are often encouraged to recommend brands (i.e. "like us" on Facebook). On occasion, consumers endorse brands that they don't really like. We look at the consequences of lying on memory and find that the heightened arousal during the communication of a lie that improves memory for the misleading recommendation.
Elizabeth Cowley and Christina I Anthony (2016) ,"Consumer Endorsements: When and How Do Consumers Remember Their Own Misleading Recommendations?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 423-424.
Elizabeth Cowley, University of Sydney, Australia
Christina I Anthony, University of Sydney, Australia
NA - Advances in Consumer Research Volume 44 | 2016
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
F7. Mere Packaging and Consumer Choice
Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA