Paying Up For Fair Pay: Consumers Prefer Firms With Lower Ceo-To-Worker Pay Ratios

Forthcoming legislation will require American public companies to disclose the pay ratio of CEO to average employee wage in the coming years. Across three experiments, including one incentive compatible study, we identify when and why consumers purchase behavior is affected by such disclosure.



Citation:

Bhavya Mohan, Tobias Schlager, Rohit Deshpande, and Michael Norton (2016) ,"Paying Up For Fair Pay: Consumers Prefer Firms With Lower Ceo-To-Worker Pay Ratios", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 562-563.

Authors

Bhavya Mohan, University of San Francisco, USA
Tobias Schlager, University of St. Gallen, Switzerland
Rohit Deshpande, Harvard Business School, USA
Michael Norton, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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