Who Gets Nudged? How Choice Architecture Interventions Interact With Preferences

We explore how default effects are moderated by decision makers’ pre-existing preferences. Default effects are significantly enhanced when the intent of the choice architecture intervention is consistent with the preferences of the decision maker, and when existing preferences are uncertain.


Noah Castelo, Crystal Reeck, Jon Jachimowicz, Eric Johnson, and Elke Weber (2016) ,"Who Gets Nudged? How Choice Architecture Interventions Interact With Preferences", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 723-723.


Noah Castelo, Columbia University, USA
Crystal Reeck, Temple University, USA
Jon Jachimowicz, Columbia University, USA
Eric Johnson, Columbia University, USA
Elke Weber, Columbia University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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