Heavy Vs. Light Tripadvisor Reviewer Behavior

Existing research on motivations behind engaging in online word of mouth (eWOM) has offered multiple discrepant lists of the reasons travelers choose to leave a review online. In this paper existing data from TripAdvisor reviews is analyzed to further investigate the behavioral differences of heavy versus light TripAdvisor reviewers.


Heather Linton, Robert Kwortnik, and Jay Russo (2016) ,"Heavy Vs. Light Tripadvisor Reviewer Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 756-746.


Heather Linton, Cornell University, USA
Robert Kwortnik, Cornell University, USA
Jay Russo, Cornell University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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