Heavy Vs. Light Tripadvisor Reviewer Behavior
Existing research on motivations behind engaging in online word of mouth (eWOM) has offered multiple discrepant lists of the reasons travelers choose to leave a review online. In this paper existing data from TripAdvisor reviews is analyzed to further investigate the behavioral differences of heavy versus light TripAdvisor reviewers.
Citation:
Heather Linton, Robert Kwortnik, and Jay Russo (2016) ,"Heavy Vs. Light Tripadvisor Reviewer Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 756-746.
Authors
Heather Linton, Cornell University, USA
Robert Kwortnik, Cornell University, USA
Jay Russo, Cornell University, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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