Heavy Vs. Light Tripadvisor Reviewer Behavior

Existing research on motivations behind engaging in online word of mouth (eWOM) has offered multiple discrepant lists of the reasons travelers choose to leave a review online. In this paper existing data from TripAdvisor reviews is analyzed to further investigate the behavioral differences of heavy versus light TripAdvisor reviewers.



Citation:

Heather Linton, Robert Kwortnik, and Jay Russo (2016) ,"Heavy Vs. Light Tripadvisor Reviewer Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 756-746.

Authors

Heather Linton, Cornell University, USA
Robert Kwortnik, Cornell University, USA
Jay Russo, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs

Russell W. Belk, York University, Canada

Read More

Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

Read More

Featured

L5. Understanding the components and effects of the Omnichannel Seamless Experience.

PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.