Entitled to Spend: Discourse Analysis As a Framework For Understanding Student Buying Behaviour

Drawing on discourse analysis, this qualitative, exploratory study identifies a discourse of entitlement amongst student consumers, enabling them to justify compulsive buying and other maladaptive spending habits. Three sub-themes, Deservedness, Defiance and Desire for Distinction, were identified within this framework, highlighting the wider societal context within which individual spending occurs.



Citation:

Matthew Kearney, Lorna Stevens, and Pauric McGowan (2016) ,"Entitled to Spend: Discourse Analysis As a Framework For Understanding Student Buying Behaviour", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 741-741.

Authors

Matthew Kearney, Ulster University
Lorna Stevens, University of Westminster
Pauric McGowan, Ulster University



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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