Entitled to Spend: Discourse Analysis As a Framework For Understanding Student Buying Behaviour

Drawing on discourse analysis, this qualitative, exploratory study identifies a discourse of entitlement amongst student consumers, enabling them to justify compulsive buying and other maladaptive spending habits. Three sub-themes, Deservedness, Defiance and Desire for Distinction, were identified within this framework, highlighting the wider societal context within which individual spending occurs.


Matthew Kearney, Lorna Stevens, and Pauric McGowan (2016) ,"Entitled to Spend: Discourse Analysis As a Framework For Understanding Student Buying Behaviour", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 741-741.


Matthew Kearney, Ulster University
Lorna Stevens, University of Westminster
Pauric McGowan, Ulster University


NA - Advances in Consumer Research Volume 44 | 2016

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