Deliberate First Or Act First? the Effect of Self-Construal on Goal Pursuit

This research examines cultural differences in goal pursuit. Independent self-construal is associated with cost-benefit analysis, which leads to emphasis on assessment-related goal pursuit activities. Conversely, interdependent self-construal is associated with agreeableness, which leads to emphasis on locomotion-related goal pursuit activities.



Citation:

Hanyong Park, David Silvera, and Ashok Lalwani (2016) ,"Deliberate First Or Act First? the Effect of Self-Construal on Goal Pursuit", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 752-752.

Authors

Hanyong Park, University of Texas at San Antonio, USA
David Silvera, University of Texas at San Antonio, USA
Ashok Lalwani, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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