Consumers’ Motivations For Engagement in the Sharing Economy

We use Airbnb host rent-out database (N = 24,053) to suggest that consumers who are driven by intrinsic motivations (e.g., meeting people and sharing beauty) are more likely to be successful in renting out their properties than hosts who are driven by extrinsic motivations (e.g., earning cash).


Jaeyeon Chung, Gita Johar, Oded Netzer, and Matthew Pearson (2016) ,"Consumers’ Motivations For Engagement in the Sharing Economy ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 725-725.


Jaeyeon Chung, Columbia University, USA
Gita Johar, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Airbnb


NA - Advances in Consumer Research Volume 44 | 2016

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