Consumers’ Motivations For Engagement in the Sharing Economy

We use Airbnb host rent-out database (N = 24,053) to suggest that consumers who are driven by intrinsic motivations (e.g., meeting people and sharing beauty) are more likely to be successful in renting out their properties than hosts who are driven by extrinsic motivations (e.g., earning cash).



Citation:

Jaeyeon Chung, Gita Johar, Oded Netzer, and Matthew Pearson (2016) ,"Consumers’ Motivations For Engagement in the Sharing Economy ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 725-725.

Authors

Jaeyeon Chung, Columbia University, USA
Gita Johar, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Airbnb



Volume

NA - Advances in Consumer Research Volume 44 | 2016



Share Proceeding

Featured papers

See More

Featured

The Production and Consumption of Retro Brands Beyond Meaning Revival

Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada

Read More

Featured

How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Featured

Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information

Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.