Making of Celebrities: a Comparative Analysis of Taiwanese and American Fashion Bloggers

This study explores fashion bloggers’ practices in establishing themselves as persona-fied brands and obtaining the celebrity status. Comparing between 20 U.S. and Taiwanese bloggers, this research builds on social practice theory to examine how the fashionable amateurs perform micro-celebrity strategies under the influence of cultural institutional works.



Citation:

Hsin-Hsuan Meg Lee (2016) ,"Making of Celebrities: a Comparative Analysis of Taiwanese and American Fashion Bloggers", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 319-324.

Authors

Hsin-Hsuan Meg Lee, ESCP Europe



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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