Toward a Framework For Cct Research on Consumer Emotion

As multiple scholars have recently noted, Consumer Culture Theory (CCT) research on consumer emotion is extensive but fragmented, a largely disconnected array of insights across levels of analysis and theoretical perspectives. This conceptual paper synthesizes these insights to develop an integrative framework for CCT research on consumer emotion.


Anton Siebert, Andrew Lindridge, Ahir Gopaldas, and Cláudia Simões (2016) ,"Toward a Framework For Cct Research on Consumer Emotion", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 626-627.


Anton Siebert, The Open University, UK
Andrew Lindridge, The Open University, UK
Ahir Gopaldas, Fordham University, USA
Cláudia Simões, The Open University, UK


NA - Advances in Consumer Research Volume 44 | 2016

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