Toward a Framework For Cct Research on Consumer Emotion

As multiple scholars have recently noted, Consumer Culture Theory (CCT) research on consumer emotion is extensive but fragmented, a largely disconnected array of insights across levels of analysis and theoretical perspectives. This conceptual paper synthesizes these insights to develop an integrative framework for CCT research on consumer emotion.


Anton Siebert, Andrew Lindridge, Ahir Gopaldas, and Cláudia Simões (2016) ,"Toward a Framework For Cct Research on Consumer Emotion", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 626-627.


Anton Siebert, The Open University, UK
Andrew Lindridge, The Open University, UK
Ahir Gopaldas, Fordham University, USA
Cláudia Simões, The Open University, UK


NA - Advances in Consumer Research Volume 44 | 2016

Share Proceeding

Featured papers

See More


Consumer Attachment Styles and Preference for Sharing Products

Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU

Read More


Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More


J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction

Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.