Toward a Framework For Cct Research on Consumer Emotion
As multiple scholars have recently noted, Consumer Culture Theory (CCT) research on consumer emotion is extensive but fragmented, a largely disconnected array of insights across levels of analysis and theoretical perspectives. This conceptual paper synthesizes these insights to develop an integrative framework for CCT research on consumer emotion.
Citation:
Anton Siebert, Andrew Lindridge, Ahir Gopaldas, and Cláudia Simões (2016) ,"Toward a Framework For Cct Research on Consumer Emotion", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 626-627.
Authors
Anton Siebert, The Open University, UK
Andrew Lindridge, The Open University, UK
Ahir Gopaldas, Fordham University, USA
Cláudia Simões, The Open University, UK
Volume
NA - Advances in Consumer Research Volume 44 | 2016
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