Boundary Crossing and the Diffusion of Cultural Innovations
How do markets “remember”? What are the roles of market memories in the diffusion of cultural innovations? I show how consumers construct a boundary infrastructure, or a memory for a market, and how this boundary infrastructure facilitates the translation, transference, and transformation of a local innovation to a trans-national niche.
Pierre-Yann Dolbec (2016) ,"Boundary Crossing and the Diffusion of Cultural Innovations", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 427-428.
Pierre-Yann Dolbec, John Molson School of Business, Concordia University, Canada
NA - Advances in Consumer Research Volume 44 | 2016
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
Show Me More! Powerlessness Drives Variety Seeking
Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University