Boundary Crossing and the Diffusion of Cultural Innovations

How do markets “remember”? What are the roles of market memories in the diffusion of cultural innovations? I show how consumers construct a boundary infrastructure, or a memory for a market, and how this boundary infrastructure facilitates the translation, transference, and transformation of a local innovation to a trans-national niche.


Pierre-Yann Dolbec (2016) ,"Boundary Crossing and the Diffusion of Cultural Innovations", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 427-428.


Pierre-Yann Dolbec, John Molson School of Business, Concordia University, Canada


NA - Advances in Consumer Research Volume 44 | 2016

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