The Broader Scope of the Experience Superiority—Just Listen!
Although consumers frequently tell people about their material and experiential purchases, they also commonly find themselves in the position of listeners. This work demonstrates that hearing about others' experiences makes consumers happier than hearing about others’ objects, an effect mediated by conversation substantiveness and social connection.
Citation:
Wilson Bastos and Sarah Moore (2016) ,"The Broader Scope of the Experience Superiority—Just Listen!", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 251-256.
Authors
Wilson Bastos, Católica-Lisbon: School of Business and Economics, Portugal
Sarah Moore, University of Alberta, Canada
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Laura R Oswald, Marketing Semiotics
Featured
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
Featured
Brands as Complex Social Processes
Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland