The Broader Scope of the Experience Superiority—Just Listen!
Although consumers frequently tell people about their material and experiential purchases, they also commonly find themselves in the position of listeners. This work demonstrates that hearing about others' experiences makes consumers happier than hearing about others’ objects, an effect mediated by conversation substantiveness and social connection.
Wilson Bastos and Sarah Moore (2016) ,"The Broader Scope of the Experience Superiority—Just Listen!", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 251-256.
Wilson Bastos, Católica-Lisbon: School of Business and Economics, Portugal
Sarah Moore, University of Alberta, Canada
NA - Advances in Consumer Research Volume 44 | 2016
Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices
Adelle Xue Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA
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Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada
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Swapnil Saravade, University of Texas Rio Grande Valley
Lorena Garcia Ramon, University of Texas Rio Grande Valley
Jacob Almaguer, University of Texas Rio Grande Valley
Mohammadali Zolfagharian, Bowling Green State University
Hazel H. Dadanlar, University of Texas Rio Grande Valley