The Broader Scope of the Experience Superiority—Just Listen!

Although consumers frequently tell people about their material and experiential purchases, they also commonly find themselves in the position of listeners. This work demonstrates that hearing about others' experiences makes consumers happier than hearing about others’ objects, an effect mediated by conversation substantiveness and social connection.



Citation:

Wilson Bastos and Sarah Moore (2016) ,"The Broader Scope of the Experience Superiority—Just Listen!", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 251-256.

Authors

Wilson Bastos, Católica-Lisbon: School of Business and Economics, Portugal
Sarah Moore, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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