I Got Here First! Feelings of Psychological Ownership and Consumer Ratings
Across three studies, we show that the lower the number of previous ratings posted for a given product, the greater the psychological ownership a reviewer who rates that service feels towards the product. In turn, psychological ownership has a positive influence on the valence of his or her ratings.
Francesca Valsesia, Joseph Nunes, and Andrea Ordanini (2016) ,"I Got Here First! Feelings of Psychological Ownership and Consumer Ratings ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 251-256.
Francesca Valsesia, University of Southern California, USA
Joseph Nunes, University of Southern California, USA
Andrea Ordanini, Bocconi University, Italy
NA - Advances in Consumer Research Volume 44 | 2016
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