Choice Overload Or Time Stress: What Determines Purchase Decisions For Airline Tickets?

We conduct a multi-method study to investigate the interaction between assortments and time pressure in the context of consumer search for airline-tickets. We find larger choice sets result in purchase deferral further from deadlines due to the uncertainty regarding alternatives and recent price changes that contribute to perceived time pressure.



Citation:

Ammara Mahmood, Boshuo Go, and Catarina Sismeiro (2016) ,"Choice Overload Or Time Stress: What Determines Purchase Decisions For Airline Tickets?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 548-550.

Authors

Ammara Mahmood, City University London, UK
Boshuo Go, Imperial College London, UK
Catarina Sismeiro, Imperial College London, UK



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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